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Two women talking at a bar with beers. One woman is smiling, wearing a denim jacket and a wide-brimmed hat. The other woman has glasses and is wearing a green jacket. The background shows beer taps and a menu on the wall.

Downtown Johnson City’s 275+ independent shops, restaurants, and services are powered by neighbors. Spending downtown and supporting Main Street events and sponsorships keeps money circulating locally which fuels storefront improvements, small-business training, and grants that strengthen the district.

Every dollar you spend with a downtown business is a handshake with a neighbor. It helps a baker hire a second shift, keeps a lights on in your favorite store, and turns weekend events into traditions kids will remember. When you shop, dine, sponsor, or show up for Main Street events, your money loops right back through paychecks, storefront improvements, and local services which keeps it circulating longer and making Johnson City warmer, safer, and more vibrant.

This is how we build the kind of community we all want to live in: one receipt, one smile, one shared street at a time.

Three people sitting at a bar with plates of fried foods and glasses of beer, enjoying a meal together in a lively restaurant.